In this episode, Dani sits down again with Carol “Caz” Attieh from Fit by Caz to dive into what truly keeps women coming back to training.
Caz shares how she’s built a loyal, connected community by focusing on safety, support, and genuine relationships — not just physical results.
From celebrating small wins and creating a welcoming culture, to adapting training through different life stages and setting boundaries with empathy, this chat is packed with real-world advice every female trainer needs to hear.

Takeaways

Connection matters more than perfection.
Notice when clients pull away — and ask how they’re doing.
Adapt training to her season of life.
Small gestures build big loyalty.
Empathy is powerful — but boundaries protect your energy.

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Connection Over Perfection: Client Retention for Female Trainers