On today’s episode, Brett chats with Pete Nelson — the founder of SISU Saunas — about how stepping into the sauna and cold plunge helps with stress, sleep, and motivation. From struggling to sell a single sauna for months on end to now selling dozens of high-end, US-made saunas every month, Pete’s story is one of perseverance, leaning into hardship, and practicing a lifestyle around “sisu” — a Finnish ideal about grit, determination, and bravery that Pete has built his company around.

During our conversation, we discussed misconceptions around sauna usage, the ideal sauna temperature for different goals, how consistent sauna usage provides a dopamine reset and reduces stress, using sauna as a tool for zone 2 cardio, and much more. Pete also shares his crazy idea to run ultra-marathons in Antarctica as a way to give his life excitement and face fears. A must-listen for anyone interested in learning the ins and outs of saunas and the general tenets behind pursuing a healthy lifestyle.

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