The NFL's Future as Seen by Patriots President Kraft

New England Patriots President Jonathan Kraft talks about the business of the National Football League, including whether owners are concerned about declining television ratings. The chairman of the league's digital committee, Kraft discusses how Amazon, Facebook, Yahoo, Twitter and other companies are disrupting the traditional media model and what it means for the bottom line. The son of Robert Kraft also talks about working the early shift, NFL Commissioner Roger Goodell, and the growth potential of Major League Soccer. 

Jonathan Kraft is president of the Kraft Group, the holding company that includes the NFL's Patriots and MLS's Revolution. As president of the football team, he oversees the management and strategic planning of each department. He also works with his father to represent the Patriots in all league matters and serves on multiple owner committees. 

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