

Unlocking Podcast Growth: The Power of Partnerships with Stephanie Thompson
Mar 24, 2025
Join Stephanie Thompson, a podcaster and educator in brand collaborations, as she shares her insightful journey in podcast partnerships. She reveals why partnerships are more effective than traditional sponsorships for growing your audience. Forget waiting for downloads; she landed partners before even launching her show! Stephanie stresses the importance of aligning with brands that share your values and maintaining integrity in collaborations. Plus, she shares tips on educating your partners to foster robust relationships. Tune in for actionable advice!
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Stephanie's First Partnership
- Stephanie Thompson, a mom of two, needed to launch a podcast about women's pelvic health but lacked resources.
- She secured her first brand partnership with zero downloads by pitching the CEO directly and focusing on shared values.
Backwards Engineering Partnerships
- Identify brands you already use and trust that align with your podcast and audience.
- This ensures authenticity and increases the likelihood of a successful partnership.
Asset Audit for Partnerships
- Even with a small audience, demonstrate value to potential partners by showcasing your assets.
- Highlight engaged communities, email lists, published books, or other platforms that demonstrate reach and influence.