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Web Copy, Design, and Branding for a Cohesive Online Identity | Krissy Chin and Claire VanBemmelen

Sep 24, 2025

Guest

Claire VanBemmelen

Guest

Krissy Chin

Krissy Chin and Claire VanBemmelen, co-founders of K+C Creative, share their inspiring journey from a nervous phone call to building a seven-figure business. They discuss the importance of cohesive branding and how it enhances customer experience. The duo reveals their strategies for overcoming common client challenges in messaging and design, and how they use detailed intake forms to extract clarity. From pricing models to lead generation, Krissy and Claire offer valuable insights for entrepreneurs aiming to create impactful online identities.

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ANECDOTE

Phone Call That Sparked A 7-Figure Business

Krissy started K+C Creative after a nervous phone call to her sister Claire asking for help building a website for a new idea.
That first business grew to 6,000 paying members and hit seven figures in under two years, which led to K+C Creative.

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INSIGHT

Let Experts Handle Non-Core Work

Many entrepreneurs are in their zone of genius but get overloaded by copy, sales, and web design tasks they didn't sign up for.
K+C Creative's value is taking those tasks off owners so they can stay focused on their expertise.

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ADVICE

Force Clarity With Deep Intake Forms

Use extensive intake forms and ask similar questions in different ways to draw out clear answers from clients.
Tell clients to block two hours for forms and warn that more detail yields better copy and results.

Get the Snipd Podcast app to discover more snips from this episode

How the sisters turned a nervous phone call into a business

01:30 • 2min

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Why brand cohesion matters for online businesses

03:55 • 2min

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What common client problems reveal about clarity

05:42 • 4min

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How intake forms and questions draw out clarity

09:20 • 2min

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How to translate abstract feelings into visual design

11:10 • 4min

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What a typical client engagement looks like

Working with startups vs. established businesses

20:32 • 2min

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Project-based work versus retainers

22:40 • 3min

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How K+C generates leads and focuses marketing

25:11 • 5min

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Team structure and client experience

30:23 • 60sec

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How they determine pricing and package services

Do they support launches and funnels?

37:20 • 2min

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What tools power their agency workflow

39:32 • 3min

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Biggest business challenges and growth choices

42:55 • 2min

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How listeners can work with K+C Creative

#600 Want to know how two sisters turned a nervous phone call into a 7-figure business? In this episode, host Brien Gearin sits down with sisters Krissy Chin and Claire VanBemmelen, the duo behind K+C Creative — a full-service web copy, strategy, and design firm for digital business owners. They share the origin story of how a simple phone call sparked their entrepreneurial journey, how they scaled their first venture to 6,000 paying members and seven figures in under two years, and how K+C Creative now helps entrepreneurs build cohesive brands, streamline their messaging, and create websites that actually convert. From tackling the challenges of branding and copywriting to navigating client intake, pricing, and growth decisions, Krissy and Claire open up about what it takes to run a creative agency that helps business owners stay in their zone of genius!

What we discuss with Krissy and Claire:

+ Origin story of K+C Creative

+ Turning a phone call into business

+ Scaling first venture to 6,000 members

+ Hitting 7 figures in under two years

+ Helping clients build cohesive brands

+ Overcoming copywriting and design struggles

+ Using intake forms to draw out clarity

+ Balancing client needs with timelines

+ Project-based vs. retainer pricing

+ Lead generation and scaling challenges

Thank you, Krissy and Claire!

Check out K+C Creative at KandCCreative.com.

Get the free Webpage Mockup and Brand Guide.

Get One-Page Website in a Day.

Get Sell While You Sleep.

Follow Krissy and Claire on Instagram, LinkedIn, and YouTube.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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