100. Erik Huberman: The Serial Entrepreneur Behind Hawke Media

Jan 30, 2024

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Erik Huberman is one of the most transcendent leaders in this constantly evolving age of digital media who also just so happens to be the founder of Hawke Media. After dozens of conversations with other thought leaders and groundbreaking personalities, Erik sits down to discuss his path to success and the lessons he has learned along the way. This conversation includes a deep dive into his childhood to learn about his roots and how things he learned as a child continue to impact him today.

It wasn’t always easy and there were several failures along the way, but just like every success, Erik used those failures to fuel his success. From growing up in California, the son of a highly successful entrepreneur father to his ongoing passion for music to how his steps became ordered by taking the road less traveled, this conversation runs the gamut. It’s an amazing conversation with an even more amazing man.

In this episode:

(4:35) – Erik discusses his drive and how his speaking skills were a part of it.
(5:27) – Erik sees Beanie Babies are a viable business opportunity.
(8:49) – At the age of 12, Erik realizes that guitar-playing might not be his thing.
(11:49) – Dreams of being a music manager.
(13:00) – The lack of integrity from an employer forces Erik to leave.
(13:42) – The importance of being in a family where entrepreneurship was on display daily.
(14:00) – Interfacing with business owners at a young age also left an imprint.
(15:20) – Interest in the music business begins fading away for Erik.
(20:03) – Managing a gaming team helped Erik develop his management skills.
(23:01) – Working in real estate for his dad taught him he couldn’t work for his dad.
(25:20) – Starting a business really isn’t as hard as it seems.
(26:26) – Erik goes into real estate on his own.
(27:24) – The real estate freezes and Erik has to make a shift.
(28:54) – The new music venture pans out and Erik moves on.
(29:49) – Erik launches Swag of the Month.
(32:09) – Erik wanted predictable revenue which is why he chose subscription commerce.
(33:30) – Erik pitches to a VC.
(35:42) – Erik sold the company, but he has no profit, he’s sitting at zero.
(36:05) – Connecting with Live Nation, Warner Music, and the incubator, Science.
(36:36) – The three most stressful weeks of his life turn to gold.
(38:52) – Erik uses his successful Swag of the Month model to help Science grow.
(42:20) – Erik the Consultant and Advisor is born.
(44:33) – Hawke Media is born.
(47:02) – Large brands come calling on Erik.
(47:56) – How COVID helped grow his business.
(50:17) – The concept of work, life, harmony.
(50:53) – The adjustments the team made through the declining economy and lessons learned.
(51:19)- The launch of AI.
(52:39) – The Hawke Ecosystem.
(54:23) – Erik gets scrappy and builds the Hawke brand.
(56:01) – Erik left no stone unturned.
(58:15) – Building the business out and the fun of it all.
(1:01:36) – Erik offers advice and discusses the two reasons a company fails.

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