The FPC Podcast
Episode 2: Mike Follett, CEO & Co-founder, Lumen
Nov 20, 2024
In this engaging discussion, Mike Follett, CEO & Co-founder of Lumen, dives into the innovative world of attention technology and eye-tracking data to transform advertising. He emphasizes how simplicity is crucial in ad tech and how attention metrics can directly link to brand uplift and profit. The conversation also covers the rise of Super Signal Aggregators and the future of AI in enhancing creative capabilities. Mike shares insights on navigating challenges in valuations while fostering sustainable partnerships in the evolving B2B marketing landscape.
38:03
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Quick takeaways
- Mergers and acquisitions in ad tech, like Viant's purchase of Iris TV, signify a trend toward consolidation and enhanced signal aggregation capabilities.
- Mike Follett emphasizes the need for capital efficiency and sustainable business models to adapt to shifting valuations in the ad tech landscape.
Deep dives
Mergers and Acquisitions in Ad Tech
Recent mergers and acquisitions in the ad tech space, such as Viant purchasing Iris TV and the merger between Demand Science and Terminus, highlight a trend toward consolidation. The acquisition of Iris TV not only strengthens Viant’s position in connected TV but also reflects a shift in how demand-side platforms (DSPs) are evolving into super signal aggregators. The podcast discusses how companies are seeking unique signal sources and first-party data to enhance their capabilities, with industry leaders like the Trade Desk potentially looking to engage in more acquisitions. This consolidation trend indicates an increasing focus on building comprehensive platforms that can aggregate and utilize data effectively.
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