PNR 93: 2016 Will Be the Year of Content Marketing M&A

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016.  Oracle buys Maxymiser for further proof.  The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?).  Raves include the New York Times email newsletters and the opportunity for local publishers.  This week's TOM example of the week: Sherwin Williams.

This week's stories include:

Isentia Buys Content Marketing Agency King Content in $48m deal.http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592 paired with...Can digital shops survive branded content boomhttp://www.adweek.com/news/advertising-branding/can-digital-shops-survive-branded-content-boom-166388 Oracle Buys Maxymiserhttps://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommercehttp://www.pubexec.com/article/content-change/ Facebook has Taken over for Google as a traffic source for newshttp://fortune.com/2015/08/18/facebook-google/   SPONSORStudioD and the Content Marketing Files.  Download here: bit.ly/studiod-cmfiles.RAVESRoberthttp://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers   Joe http://digiday.com/publishers/new-york-times-gets-70-percent-open-rate-newsletters/   This Old Marketing Example - Home Decorator Magazine (now STIR) http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/