Uncensored CMO TikTok sensation Rob Mayhew on turning his passion into a business
Sep 20, 2023
TikTok sensation Rob Mayhew, Creative Director at Gravity Road, shares his journey from stand-up comedy to creating viral TikTok videos. They discuss successful content strategies, brand partnerships, and their love for a brand of jumpers. They also brainstorm ideas for British Airways ads and talk about the power of podcasting and B2B marketing creativity.
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From Layoff To TikTok Breakthrough
- Rob started posting up to eight TikToks a day during COVID while between jobs and used green-screen sketches to replicate office settings at home.
- Narrowing to agency/office culture jokes grew him to ~150k followers and attracted brand approaches like Pret and Pitch.
Make Content Simple And Niche Down
- Use low-fi production: all you need is a phone, ring light and the TikTok green-screen to create varied settings from home.
- Find a narrow, relatable niche and post consistently to learn the format and build an audience.
LinkedIn Amplifies Industry Comedy
- LinkedIn rewarded Rob's agency-focused sketches far faster than expected and multiplied his reach quickly.
- Repurposing TikToks on LinkedIn can unlock a professional audience that engages deeply with industry jokes.