Torsion Talk - The Garage Door Industry Podcast Torsion Talk S8 Ep122: Surviving a Shifting Economy — Sales, Cuts, and Smart Growth Moves
This episode hits hard with real talk about where the economy is heading, how it’s impacting home service companies, and what you should be doing right now to stay afloat—or even grow.
Ryan digs into urgent business strategy as layoffs sweep across major corporations like Amazon and UPS. With nearly a million jobs cut already this year, the economic signs are clear: it’s time to tighten up operations, evaluate your spend, and pivot to what’s working. Ryan shares the mindset, financial exercises, and decision-making framework he’s using inside Aaron Overhead Doors, including a candid look at a failed radio ad campaign, trimming the fat on expenses, and doubling down on sales and automation.
He announces an upcoming mastermind happening in Atlanta on December 6–7, focused on sales management, department structure, accountability, automation, and AI-driven efficiency. Whether you manage a sales team or are trying to become one, this limited event is designed to give you the tools to lead and grow in a tight economy.
Ryan also discusses the shifting retail and supply chain landscape—how companies like Topps and Upper Deck are cutting out the middleman and how that same trend might hit garage door distributors soon. He warns of consolidation, rising competition, and the danger of cheap, unbranded operators driving customer expectations down.
If you’re feeling like you’re working harder for the same revenue, you’re not alone. Ryan talks through creating 90-day sprint plans, watching cash more frequently, eliminating waste, and rethinking where and how to spend ad dollars. He explains why now is not the time to pull back on marketing—but to get laser-focused on ROI, automation, and converting every lead.
The episode closes with encouragement. It’s not all doom and gloom—there’s opportunity if you stay calm, keep your mindset positive, and lead your team with confidence. Your energy sets the tone, and culture might just be the thing that pulls your business through this rough season.
Subscribe now, drop a comment if this resonated, and don’t forget to hit Ryan up if you’re interested in the mastermind event or just want to connect.
Want in on the December mastermind? Lock in your spot before it fills up: https://garagedooru.com/mastermind-dec25
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
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