“Don’t wait for the perfect story, make your story perfect.”

This is the message of Karen Eber, author, storyteller and TED speaker with 2 millions views. 

In her brand new book ‘The Perfect Story’, she shares the science behind how your brain processes stories and how storytelling is the best way to communicate in business. It is accessible and actionable for anyone who wants to lead, inspire and inform through stories. 

Storytelling is the best way to make people retain information and prepare them for decision making. By telling stories you help the people around and save time. 

In this week's episode, Karen talks about the importance of thinking about your audience before the story, to keep your model simple and tell the story in a way that works for you, and how to incorporate storytelling into the daily workings of your organisation.  

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