Treat Email Like Laundry — and Other Tips from Google’s Productivity Expert
Apr 2, 2024
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Laura Mae Martin, Executive Productivity Advisor at Google, shares tips on email management, setting boundaries, and making small changes to improve productivity. She discusses strategies like 'inbox zero,' prioritization techniques, and personalized time management for executives.
True productivity involves creative vision, big-picture thinking, and self-improvement, not just crossing tasks off a to-do list.
Avoid over-commitment, prioritize tasks effectively, and align work with energy levels for enhanced productivity.
Deep dives
Productivity's Meaning Beyond Output
Productivity entails more than mere output and crossing tasks off a to-do list. Laura May Martin, Google's executive productivity advisor, argues that true productivity involves creative vision, big-picture thinking, and self-improvement. She emphasizes the importance of recognizing productivity as an overall contribution to long-term goals, highlighting the significance of avoiding burnout by balancing work and relaxation.
Transition to Productivity Role at Google
Laura May Martin's journey into a productivity-focused role at Google began organically, starting with her inclination towards efficiency even in non-work activities like baking cookies faster. Through teaching classes and one-on-one coaching, she eventually formalized the productivity program at Google by assisting co-workers and executives in optimizing their work habits.
Common Pitfalls in Productivity
Two common pitfalls in productivity are over-commitment and lack of intentional time management. Laura May Martin advises against filling up every hour in the calendar and emphasizes the importance of prioritizing tasks effectively. She recommends under-committing, focusing on intentional time allocation, and aligning work with energy levels to enhance productivity.
Effective Strategies for Managing Priorities and Tasks
Central to productivity is defining and adhering to top priorities. Laura May Martin suggests identifying and sharing top priorities with colleagues to establish a clear focus. She recommends conducting a calendar audit to ensure activities align with priorities, advocating for intentional scheduling to streamline tasks efficiently, and implementing a zero-based mindset to evaluate commitments regularly.
The amount of work we need to get done seems to grow daily. To avoid becoming overwhelmed, we have to become more productive than ever. Laura Mae Martin has advice on what has worked well at one of the biggest organizations in the world. She's the Executive Productivity Advisor at Google and shares the practical ways she helps her colleagues and company executives manage their time, calendars, email inboxes, and more. Martin is the author of the new book Uptime: A Practical Guide to Personal Productivity and Wellbeing.
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