Turning the Tables: Kiri Masters Interviews Scot Wingo on Agentic Commerce & AI Shopping

In this special Retailgentic episode, guest host Kiri Masters turns the tables on our regular host, Scot Wingo (CEO, ReFiBuy). They unpack the next big retail revolution, Agentic Commerce, and what it means for shoppers, retailers, and brands as AI shopping agents like ChatGPT and Perplexity redefine discovery, loyalty, and checkout.

Scot shares the lessons behind ChannelAdvisor, Spiffy, and now ReFiBuy, plus why messy product catalogs, ad overload, and loyalty programs will determine who wins in the AI marketplace era.

⏱️ Key Timestamps
00:00 – Intro: Kiri turns the tables
02:15 – Scot’s early career & first startup
07:50 – Building ChannelAdvisor
14:30 – Lessons from going public
20:05 – Spiffy and the services economy
26:40 – Discovering AI → the spark for ReFiBuy
33:00 – What is Agentic Commerce?
38:20 – ChatGPT & Perplexity in the marketplace race
45:00 – The product catalog problem explained
51:00 – How ReFiBuy solves it with AI
55:20 – Retailers’ edge: loyalty, data, customer experience
59:00 – The next phase: marketplaces 2.0
1:02:00 – Close: The future of AI shopping

👉 Connect with Scot: https://www.linkedin.com/in/thescotwingo/
👉 Learn more about ReFiBuy: refibuy.ai

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