💡 Michael is the Founder & CEO of Fanfare - https://fanfare.io
💡 Fanfare turns product launches into immersive experiences for today's experiential fans, creating hype-driven campaigns that excite audiences, deepen loyalty, and deliver real-time insights
💡 Fanfare delivers built-in messaging, interactive rewards, and frictionless data capture
💡 Fanfare is your unfair advantage in experiential commerce - turning hype into connection, anticipation into obsession, and casual customers into lifelong fans
💡 In this episode Jason & Michael discuss 'drop' based culture and commerce initiatives and how brands can leverage anticipation & FOMO to drive customer connection and engagement
Enjoy!
THE ECOMMERCE EDGE Podcast with Jason Greenwood