Commercial Real Estate Secrets The Real Reason You’re Not Winning Bigger Clients in Commercial Real Estate
Commercial real estate is still acting like it’s in the 20th century—while clients, technology, and expectations have quietly moved on. The brokers who don’t evolve won’t just lose deals… they’ll become obsolete.
This week on Commercial Real Estate Secrets, Aviva Sonenreich sits down with Marcy Moneypenny, founder of The Moneypenny Collective and a 35+ year commercial real estate leader who has run major accounts like Morgan Stanley and led brokerage offices at the highest level. Marcy breaks down what truly defines top performers in today’s market: client experience, consistency, visibility, and the courage to stop playing ordinary.
Highlights:
- What will actually define the next generation of top CRE performers
- Client experience vs. one-off deals
- The art and science of brokerage has flipped: why data, technology, and social media are now non-negotiable—and how to use them without losing your humanity.
- Social media as free 24/7 marketing
- Industrial + leadership opportunities right now
Perfect for:
Anyone in commercial real estate who wants to become a trusted, modern, in-demand advisor—not just a transactional broker hoping the next deal lands.