Campaign Chemistry Campaign Chemistry: Pinterest's Stacy Malone
In this conversation, Luz Corona and Pinterest VP of global business marketing Stacy Malone explore the unique appeal of Pinterest, particularly its role as a platform for creativity and idea exploration rather than social interaction. They discuss the significance of Pinterest Predicts and the Palette Report, detailing the extensive year-long process behind trend predictions and the value these insights provide to advertisers, citing an 80% success rate over the last five years. The conversation also highlights emerging trends like 'Moto Boho' and 'Cherry Red,' the evolving role of tech in the ad industry and Pinterest's commitment to maintaining a positive and non-performative space for users.
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