As the coronavirus continues to reshape the world, we turned to Scott D. Anthony, Managing Director at Innosight, to discuss his friendship and collaboration with Clayton Christensen; innovating during big event disruptions; the important concept of dual transformation; the role of Jobs To Be Done in strategic innovation; and his forthcoming book, "Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization". Co-authored with Paul Cobban, Natalie Painchaud, and Andy Parker, the book draws on behavioral science and management theory to construct a playbook for leaders working to navigate transformational events, making innovation a natural and habitual act within both their teams and organizations. Since 2010, Scott has been based in Innosight's Singapore office, leading the firm’s expansion into the Asia-Pacific region, and along the way has authored numerous books and articles for such publications as the Harvard Business Review and MIT Sloan Management Review. Scott is hosted by Katie Zandbergen, Community Manager at The Forum for Growth & Innovation.