Entrepreneurs on Fire AI, Tariffs, and the Future of Manufacturing with Anthony Sardain
Nov 5, 2025
Anthony Sardain, founder of Cavela, revolutionizes sourcing by using AI to streamline product creation and manufacturing. He emphasizes the power of intuition in decision-making and rapid execution as keys to success. Sardain discusses how AI is reshaping design and marketing, predicting automation in sourcing and advertising soon. He advises brands to diversify suppliers to navigate tariffs and prepare for market disruptions. For maximum competitiveness, he urges embracing new technologies and staying agile in supply chain strategies.
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Intuition Beats Overthinking
- Anthony Sardain believes people overthink big decisions and should trust immediate intuition more often.
- He says fastest executors win because they trust their gut and avoid creating false rationalizations.
AI Levels The Playing Field
- AI levels the playing field by making design, marketing, and product creation far more accessible.
- Small teams can now move faster and compete with larger brands because routine tasks require less manpower.
Automating The Product Lifecycle
- Within 2–3 years AI will automate many product-creation steps, from ideation to supplier search and initial negotiation.
- Brands will primarily approve and refine AI-generated drafts instead of building everything from scratch.
