[[:encoded, "Persistence is sort of like a ‘magic word’ when it comes to success, in my opinion. Persistence is basically the repetition or continuation of behavior, and it is an absolutely essential part of business. As a successful business owner, you no doubt have at least a pretty good idea of what it takes to be persistent, though it never hurts to revisit a subject that is this important. \n\nThe whole idea of persistence revolves around the fact that motivation has a tendency to wax and wane a bit as time goes by. Persistence is a behavior that can be learned, but it is also a behavior which will render this troublesome waxing and waning of your motivation harmless in the long run, which is why it is so instrumental to expanding your current level of success. However, since persistence is an attribute of longevity, it can take some strength of mind and some psychological fortitude to really believe in it enough to make a commitment to practice it day after day. We are now going to discuss 4 steps to building persistent behavior. Following these steps will help you with the process of more consistently being a persistent person so you can experience even better results. \n\nStep #1… Realize That Motivation Is Not Enough\nGetting motivated is a great way to start your day, but unless you are an enigma with an endless supply of motivation… you are going to experience some downtimes. The sad truth is that, to put it quite bluntly, motivation is GOING to fail you at some point or another. A lot of people will look at a lack of motivation and think to themselves that maybe they are not doing the right thing. They will wonder why they used to be so excited about it, only to now believe that they have lost their excitement forever. \n\nThis can be a big problem if you do not know exactly what is going on. Motivation, very typically, comes and goes much like the waves on a sandy beach. One day, you might be filled with motivation. You might feel like you could conquer the world. But, as time goes by, you may notice this motivation begin to leave you. At some point, you will realize that the tide has completely gone out. You will feel drained, exhausted, discouraged, and you may even have thoughts about wanting to give up. \n\nThese are the typical ups and downs that you will experience in business, and this is EXACLTY why you need persistence! Without it, you would be more likely to act on these highs and lows instead of just riding through them and moving forward t
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Anne Bachrach
The Accountability Coach™
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Goal Setting & Achievement Podcast: Business|Productivity