Talking Roadmaps

Is Product Operations a system or a function? | Christine Itwaru

21 snips
Oct 10, 2025
Christine Itwaru, VP of Product Management at Beamer and Userflow, brings 15 years of product expertise to the discussion on product operations. She emphasizes that product ops is a vital system for aligning teams and delivering customer value across entire organizations. Christine dispels myths about its scope, shares insights on when to introduce it during company growth, and offers best practices for implementation. She also tackles the role of AI in product ops, asserting that while it can aid processes, the human touch remains essential for success.
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ADVICE

Build Systems That Align Teams

  • Stand up systems that align teams to the right work and deliver customer value faster.
  • Treat product operations as a company-wide system, not just a product-team function.
INSIGHT

Product Ops Is A System, Not Just People

  • Product operations is a system, which may be implemented by people or embedded practices.
  • Every iterative product org needs product ops in some shape to pivot and deliver continuously.
ADVICE

Treat Process As An Accelerator

  • Use process as an accelerator, not an inhibitor, and keep it flexible.
  • Build just-enough process to remove cognitive load and let teams move faster.
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