Marketing For Learning® Ep 124 - Marketing in Org Chaos: Campaigns That Survive Constant Change
Sep 26, 2025
In a world of constant change, staying visible is crucial for L&D teams. Silence damages trust and engagement, especially during restructuring. They discuss the importance of authentic messaging over sugar-coated communication. Multi-channel campaigns and understanding audience needs are key to making a lasting impact. The hosts emphasize the value of consistent communication and creating a supportive learning culture. Overall, disruption offers an opportunity for L&D to stand out, build relationships, and resonate with employees.
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Silence Erodes Trust During Change
- Organizational change increases silence risk and damages trust if People teams go quiet.
- Marketing must remain active to keep visibility and connection during turmoil.
People Teams Handling Redundancies And Support
- Hannah describes HR teams doing the legwork behind redundancies while also supporting impacted people.
- That double burden increases workload and emotional labour across people functions.
Keep Showing Up For Employees
- Do not go silent; continue engaging employees to protect reputation and trust.
- Use marketing to show learning is for people and transferable beyond the organisation.