What happens when a three-generation PI firm stops relying on its name and starts operating with urgency? Jordan Lundy shares how Lundy Law rethought marketing, rebuilt intake, and aligned client experience with how people actually choose firms today. The lesson is simple but uncomfortable: demand only matters if your systems can convert it.
You'll learn:
- Why brand recognition matters less than it used to—and how non-branded search now drives decisions
- How listening to intake recordings exposed exactly where cases were being lost
- Why Jordan stopped calling it an intake team and started treating it like a sales team
- How responding faster to chats and web forms increased conversions without more leads
- Why firms relying on “what’s always worked” are at the biggest risk right now
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