Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.

Chapters:

00:00:00 - Marketing Against The Grain Episode Swap
01:03:00 - Highlighting the Upcoming Traffic and Conversion Summit
02:58:00 - Analyzing Key Marketing Opportunities for 2024
03:48:00 - Welcoming Guests Ralph Burns and Kasim Aslam
05:09:00 - Delving into Overrated Marketing Strategies Today
10:59:00 - Uncovering Hidden Gems in Marketing Strategies
16:30:00 - Deep Dive into Brand Awareness and Consideration in Advertising
25:56:00 - Shifting Focus to Effective Google Advertising Techniques
27:28:00 - Discussing the 'Parlor Trick' in Digital Marketing
29:33:00 - Introducing the Revolutionary Concept of Pre-Awareness
29:48:00 - Unraveling the Impact of Pre-Awareness in Advertising
30:17:00 - Real-World Applications of Pre-Awareness Advertising Strategies
33:19:00 - Case Study: Pre-Awareness in the HVAC Industry
39:46:00 - Exploring the Strategic Benefits of Creator Partnerships
45:43:00 - Wrapping Up: Insights and a Nod to HubSpot

LINKS AND RESOURCES:

The 5 Biggest Marketing Opportunities For 2024
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

AppSumo - 13% off with code traffic13

Proactive Mindfulness aka Active Pause

Elizabeth English: Gentle mindfulness

Remember Everything You Learn from Podcasts