Promoter101 Promoter 101 # 70 - Live Nation's CEO Michael Rapino Recorded at Pollstar Live 2018
Feb 16, 2018
Michael Rapino, President and CEO of Live Nation, shares insights from the forefront of concert promotion. He discusses the vital role of technology in enhancing security at events, reflecting on recent safety challenges. Rapino dives into the festival landscape, balancing artist pricing with fan access, and emphasizes mentorship within the industry. He also touches on the importance of improving the fan experience, advocating for immersive environments that prioritize enjoyment over mere ticket sales. Plus, a light-hearted speed round highlights his cultural interests and future aspirations.
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Humble Campus Start In Thunder Bay
- Michael Rapino started as a university campus rep selling beer and booking shows.
- That hands-on work sparked his passion and taught essential promotion skills.
Consolidation Is Inevitable In Mature Markets
- Michael Rapino says industries naturally consolidate when margins shrink.
- Well-capitalized companies win by scaling or entering adjacent businesses.
Indies Must Invest In Scale Or Niche
- Invest in data, research, and technology to stay competitive.
- Michael Rapino warns Indies need scale or capital to fund future innovation.