Membership Geeks Podcast with Mike Morrison

396 - Dos and Don'ts of Launching a Membership Website

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Jun 12, 2024
Discover essential do's and don'ts for launching a membership website. Learn how to build anticipation and clearly communicate the value of your offering. Testing is highlighted as a critical step for success, while common pitfalls like rushing the launch are warned against. Practical tips ensure your membership site not only launches smoothly but is also set for long-term growth and engagement.
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ADVICE

Build Anticipation

  • Build anticipation for your membership launch through teasers and behind-the-scenes glimpses.
  • Create a pre-launch calendar with social media teasers, email countdowns, and live sneak peeks.
ADVICE

Communicate Value Clearly

  • Clearly communicate the value proposition of your membership by highlighting its benefits and perks.
  • Focus on the transformation and outcomes members can expect, addressing their goals and desires.
ADVICE

Test Everything

  • Thoroughly test all aspects of your membership website, including functionality and payment processes.
  • Utilize beta testers to identify potential glitches and ensure a smooth launch experience.
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