Membership Geeks Podcast with Mike Morrison

396 - Dos and Don'ts of Launching a Membership Website

Jun 12, 2024

Discover essential do's and don'ts for launching a membership website. Learn how to build anticipation and clearly communicate the value of your offering. Testing is highlighted as a critical step for success, while common pitfalls like rushing the launch are warned against. Practical tips ensure your membership site not only launches smoothly but is also set for long-term growth and engagement.

11:58

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Quick takeaways

Building anticipation through teasers and sneak peeks significantly boosts engagement and excitement for a membership website launch.

Clearly communicating the unique benefits of the membership helps attract new members by showcasing how it meets their goals and aspirations.

Deep dives

Building Anticipation for Your Launch

Creating anticipation is crucial for a successful membership launch and should start well in advance. It's essential to tease your audience with behind-the-scenes glimpses and hints about what’s coming, akin to the excitement before a concert. Using social media teasers, email countdowns, and live sneak peeks can significantly heighten interest. This pre-launch excitement makes potential members eager to join when the doors finally open, positioning them to be actively engaged from day one.

Essential Do's and Don'ts for Launching a Membership Website

12min

In this episode of the Membership Geeks podcast, I discuss the dos and don'ts of launching a brand new membership website.

Join me as I share practical tips and advice to ensure that your membership launch is successful and sets the stage for long-term growth and engagement.

In this episode:

- How can I build anticipation for my membership website launch?

- What are the key elements of clearly communicating the value of my membership?

- Why is testing crucial for a successful membership website launch?

- What are the common pitfalls to avoid when launching a membership web

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