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The podcast exposes the misleading marketing tactics used by keto apple cider vinegar gummy supplement brands. These products make incredible claims, such as instant fat burning and body transformation, falsely associating their product with endorsements from popular TV shows like 'Shark Tank.' They employ subliminal messaging, incorporating terms like 'weight shark loss tank' to deceive consumers. Additionally, they use the 'made in the USA' label to create a false sense of quality, while the actual ingredients often originate from China.