A life of failures, a life of success.

Two opposing directions, yes one destiny — that of Sir James Dyson: “Failure is far more fascinating than success.”

An inventor to his core, he developed a passion for engineering and, in the 1980s, created the world’s best vacuum cleaner.

To start his company, James Dyson mortgaged his home and possessions to secure a bank loan. To this day, he still owns 100% of Dyson’s shares.

More than 5000 trials and errors later… he finally found a way to end the ongoing nightmare of vacuum cleaning. Thus, the bagless and transparent vacuum cleaner was introduced to the market 15 years after the first prototype.

Dyson has since established itself as a leading brand in vacuum cleaners, hair dryers, and much more. By manufacturing its own components and motors (15 million per year), the company has become a titan of British industry.

This is an incredible episode with a knight who has fought countless battles and shares the hard-earned lessons he’s learned along the way. Fair warning: you might just be inspired to start your own venture.

James Dyson reflects on the breakthrough moments of his career:

The wheelbarrows: the problem with a seasonal product
Why market studies are insufficient for making decisions
A dry loss of 600 million: the never-released Dyson car
The importance of air quality: the indoor pollution we all ignore
How to design a product that is iconic
The creation of Dyson University

TIMELINE:

00:00:00 : From the Royal College of Art to the wheelbarrow
00:16:04 : Eureka : solving the vacuum problem
00:22:54 : A life of failure and some AI considerations
00:31:11 : The inaccuracy of market research: the audacity of a bagless vacuum
00:43:02 : Now, make them glamour!
00:48:59 : How to produce 15 million electric motors a year
00:56:33 : Becoming the master of air flow (since wind is gods’ competence)
01:08:37 : Go purify your room ! The pollution you should to watch for
01:13:36 : The 600M euros failure
01:26:00 : Some products fit the market, and others just don't
01:37:38 : Creating the Dyson University
01:45:30 : How to never go out of style : the engineering way

We referred to previous GDIY episodes:

We spoke about:

Reading Recommendations:

Do you like the theme music? It's thanks to Morgan Prudhomme! Contact him at: https://studio-module.com.

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