The ONE Thing

197. The Habit that Cost $100MM to Learn and Why It Was Worth It (Part 1) – Keith Cunningham

Jul 8, 2019

53:40

Do you know what it’s like to be so busy taking action that it feels like you don’t have time to slow down and create a plan?

We all feel this way sometimes. It’s become the norm in society – we wake up, we check email, we show up to work, we check email, we go to meetings, other people need our help so we stop to help them, and on and on. We race through the day feeling like we are so busy and then we question if we got anything done.

Today’s guest shares why there’s nothing worse than running enthusiastically in the wrong direction – and how doing so cost him $100MM. Keith Cunningham is the author of The Road Less Stupid, the story of how that mistake taught him the ONE habit that makes everything else in business easier or unnecessary.

To learn more, and for the complete show notes, visit: the1thing.com/podcast.

In this episode, you will learn...

[16:15] The key to being successful
[27:55] The 3 questions that will help you mitigate risk and change everything in your business
[35:25] The key difference between business owners & business operators (and what you can do to shift from being an operator to being an owner)
[40:00] One of Keith’s favorite questions – and one you should be asking yourself

Links & Tools From This Episode