In Depth

Building engineering orgs and new products at Segment, Dropbox & Facebook — Tido Carriero

Apr 1, 2021
Tido Carriero, Chief Product Officer at Segment, previously built teams at Dropbox and was an early Facebook ads engineer. He discusses the challenges of transitioning from individual contributor to leadership, the importance of iterative product development, and achieving product-market fit. Tido shares valuable insights on fostering open communication in teams, the need for clear accountability, and how to effectively recruit top talent. His experiences highlight the balance between engineering goals and business objectives in tech organizations.
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ADVICE

Value of Single-Threaded Leadership

  • Single-threaded leadership helps resolve trade-offs between engineering and product priorities.
  • A designated leader with business and technical understanding acts as the tiebreaker on direction decisions.
INSIGHT

Challenges in Horizontal Coordination

  • Vertical business unit leaders owning product and engineering complicate horizontal initiatives.
  • Clever funding rules can align incentives to execute cross-unit projects effectively.
ADVICE

Organizational Design for Clarity

  • Design organizational areas with clear North Stars tied to business outcomes.
  • Allocate 70-80% of resources to vertical teams and 20-30% to horizontal teams with measurable goals.
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