In this episode of The Social Selling Podcast, host Daniel Disney makes a compelling case for why CEOs and senior leaders should be actively building their personal brands on LinkedIn. He addresses common objections, outlines the benefits, and provides practical steps for getting started.

Best Moments:

(01:00) The importance of CEOs and senior leaders being active on LinkedIn

(02:08) Addressing the "too busy" objection

(03:14) Options for building a personal brand: outsourcing vs. doing it yourself

(06:11) Benefits of building a personal brand on LinkedIn

(10:22) Three key activities for building a personal brand

(11:58) The growing importance of LinkedIn for influencer marketing

S3 E54 - Why Every CEO Should Be On LinkedIn