Getting a Master’s Degree in ABM with Daniel Englebretson, Director of Growth Marketing and Demand Generation at Phononic

When Daniel Englebretson took a role with Phononic, he did so specifically with a mind toward “getting a master’s degree in ABM.” Now, two years later, he has used his time to learn how to use ABM to drive exponential growth.

On this episode of Marketing Trends, Daniel shares why ABM is so effective, his best practices for getting the most out of an ABM strategy, and much more.

 

Links:

Full Notes & Quotes: http://bit.ly/2ImenLZ 

Daniel’s LinkedIn: http://bit.ly/30CFRU4 

Daniel’s Twitter: http://bit.ly/2naOFTk  

Phononic: http://bit.ly/30O4D3P 

 

3 Key Takeaways:

- ABM is the strategy, not the tactic. How you reach people can change, but the idea of focusing on a few key accounts is fundamental to ABM.

- Daniel uses the TEAM framework for ABM: Target, Engage, Activate, and Measure.

- Different ABM strategies will focus on a different step in that TEAM framework, depending on the needs of the company implementing it.

 

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