USR 345: Bulletproof Your Business For The New Economy

Things change faster than the blink of an eye in the online world - with updates, algorithm changes, new platforms and more keeping us on our toes. Your role as a business owner is to "bulletproof" your business from these changes.

Multiple streams of revenue, systems, strong infrastructure, and more are your key to a thriving business throughout changes and trends. Use this episode as your crash course!

(1:30) "The people that hear about a change on Facebook and go into a mass panic wondering what it means for them and how they are still going to build their business... They aren't truly building a business. They are building an entity that hinges on a platform."

(4:59) "It is very tempting, especially when things are going well. That is when things under the hood tend to go really really wrong. It can be very deceiving. The fact is that typically when you are showing good results, that is when you don't pay attention to what is happening underneath the hood"

(8:13) "With almost anything in business, there is a lot of excitement around something in the short-term. It seems very very crowded but ultimately there are only a very small handful of people that stay consistent and stick with anything over time."

For more business tips and strategies, follow along with Kelly:

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