
Kreatures Of Habit Podcast The Skincare Revolution for Men: Confidence & Routine After 40 with Jared Pobre | Kreatures of Habit
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Jan 28, 2026 Jared Pobre, founder of Caldera Lab and men's skincare entrepreneur, shares his journey creating high-performance, clinically backed grooming products. He talks product R&D, premium pricing, and building proprietary ingredients. He also discusses why skincare after 40 boosts confidence and how a simple morning routine fits with family and work.
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Genesis In Jackson Hole
- Jared started using high-end skincare after moving to Jackson Hole and suffering severe dryness and accelerated aging from the elements.
- He discovered other men there using premium products and saw an unmet market for male-focused skincare.
Skate To The Puck Strategy
- Jared predicted men's skincare demand by observing his own cohort adopting self-care around age 40.
- He focused on "skating to the puck"—investing early where a trend is becoming mainstream.
Build Products Before Marketing
- Do rigorous product development: research ingredients, test formulas, and run clinical studies before launching.
- Abort if products cause irritancy or lack efficacy rather than risking customer trust.
