Kreatures Of Habit Podcast

The Skincare Revolution for Men: Confidence & Routine After 40 with Jared Pobre | Kreatures of Habit

12 snips
Jan 28, 2026
Jared Pobre, founder of Caldera Lab and men's skincare entrepreneur, shares his journey creating high-performance, clinically backed grooming products. He talks product R&D, premium pricing, and building proprietary ingredients. He also discusses why skincare after 40 boosts confidence and how a simple morning routine fits with family and work.
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ANECDOTE

Genesis In Jackson Hole

  • Jared started using high-end skincare after moving to Jackson Hole and suffering severe dryness and accelerated aging from the elements.
  • He discovered other men there using premium products and saw an unmet market for male-focused skincare.
INSIGHT

Skate To The Puck Strategy

  • Jared predicted men's skincare demand by observing his own cohort adopting self-care around age 40.
  • He focused on "skating to the puck"—investing early where a trend is becoming mainstream.
ADVICE

Build Products Before Marketing

  • Do rigorous product development: research ingredients, test formulas, and run clinical studies before launching.
  • Abort if products cause irritancy or lack efficacy rather than risking customer trust.
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