The Email Marketing Show cover image

The Email Marketing Show

Warning: 6 Lies Your Email Marketing Platform Is Telling You

Sep 25, 2024
Dive into the world of email marketing myths, as experts reveal six common lies platforms tell users. Discover why crafting engaging content beats chasing open rates and how seasonal changes impact your audience's engagement. Uncover the importance of authentic communication over generic templates, and learn effective list management techniques to optimize performance. Plus, get tips on writing compelling subject lines that actually matter. It's time to rethink your email strategy!
36:48

Podcast summary created with Snipd AI

Quick takeaways

  • Resending emails to non-openers can harm your sender reputation and is less effective than creating fresh content for engagement.
  • Focusing on open rates can be misleading because they don't accurately reflect engagement, and tracking performance over time is more useful.

Deep dives

The Myth of Resending to Unopened Emails

Resending emails to those who did not open them is a widely believed practice that is fundamentally flawed. The idea that a second chance will capture the interest of these recipients is misguided, as the original email likely failed to engage them for a reason. Sending duplicate emails can harm sender reputation and annoy recipients, leading to increased unsubscribes. Ultimately, creating new content in a fresh email instead of resending the same content is a much more effective strategy.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode