5min chapter

The Email Marketing Show cover image

Warning: 6 Lies Your Email Marketing Platform Is Telling You

The Email Marketing Show

CHAPTER

Debunking Email Marketing Myths

This chapter critically examines the misleading tactics used in email marketing, particularly the practice of resending emails to non-openers. It stresses the importance of crafting engaging content over relying on inconsistent metrics like open rates, advocating for a more analytical approach to understanding email performance.

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