The Email Marketing Show cover image

Warning: 6 Lies Your Email Marketing Platform Is Telling You

The Email Marketing Show

00:00

Debunking Email Marketing Myths

This chapter critically examines the misleading tactics used in email marketing, particularly the practice of resending emails to non-openers. It stresses the importance of crafting engaging content over relying on inconsistent metrics like open rates, advocating for a more analytical approach to understanding email performance.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app