The importance of clarity in content creation, targeting and influencer partnerships

This week, Cody, is joined by Mark Ritz, co-founder and CEO of Carnivore Snax. Mark shares his insights on how the company successfully launched on Kickstarter with the help of influencers. Cody and Mark discuss the growth of the brand and the importance of authenticity in partnerships. Mark also dives into the impact partnering with Joe Rogan has had on the brand and leveraging user-generated content for advertising. The conversation finished off with Mark emphasising the need for clarifty in targeting and content creation, as well as the importance of having a unique product in the market. 

03:02 Launching on Kickstarter with Influencers

05:00 Success of the Kickstarter Campaign

06:06 Growth of Carnivore Snacks

07:04 Factors Contributing to Success

08:18 The Power of Tribes

09:13 Expanding Beyond the Carnivore Tribe

12:42 Working with Influencers

17:26 The Importance of Authentic Partnerships

18:37 Partnership with Joe Rogan

20:07 Content Creation for Ads

25:28 Advice for Getting Started

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Cody Twitter:

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Taylor Twitter:

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