Modern Musician Podcast #280 - Jacob Edgar: The Hidden Power of Storytelling in Music Branding
Jacob Edgar is an ethnomusicologist, global music expert, and cultural explorer. As President of the acclaimed world music label Cumbancha, the main A&R consultant for Putumayo World Music, and host of the PBS/National Geographic series Music Voyager, Jacob has traveled the globe uncovering the rich cultural stories behind music. His passion lies in helping artists turn their heritage and voice into powerful, authentic brands that resonate deeply with audiences.
In this episode, Jacob shares how culture, storytelling, and branding converge to help musicians stand out and build lasting careers.
Takeaways:
• Discover how music reflects and preserves culture across the globe.
• Learn to craft an authentic brand rooted in your personal and musical story.
• Explore practical ways to grow, engage, and monetize a loyal fanbase.
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👉 Learn more about Jacob Edgar at: https://www.putumayo.com/playlists
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