WS1289: How To Keep Your Branding Up in Real Estate | John Casmon

Branding is important in any business, even in real estate. Today, we welcome back John Casmon of Casmon Capital on the show. John is a real estate entrepreneur who has partnered with busy professionals to invest in close to $90 million worth of apartments. He will talk about the ins and outs of real estate branding and thought leadership today.

John kicks off by sharing an update on his business. He talks about his recent deal where they closed a $20 million deal of apartments in 100 days last year. He then discusses many important things when doing a real estate business such as talking to investors effectively, the Investor Portal that they use, the kind of CRM that works for them, and how to track your progress in terms of connecting and building relationships with your investors. Enjoy the show!

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