

449 - How to Unlock Your Creativity with Tina Wells
Jul 15, 2025
Tina Wells, a prolific author and founder of Relevant Youth, shares her insights on creativity and marketing. She reveals how prioritizing process over talent can unlock your writing potential. Tina discusses the importance of making time for personal projects and the essential writing prompt she uses to get started. She also delves into balancing creative passions with professional duties, emphasizing that creativity thrives with structure and accountability. Her bestselling tween book series illustrates the power of storytelling in addressing social issues, inspiring young readers to stay true to themselves.
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Tina's Accidental Entrepreneurship
- Tina Wells started a marketing company at 16 by reviewing products for companies and gaining insights into young consumers.
- She originally dreamed of being a fashion writer but became an accidental entrepreneur through this process.
Entrepreneurship Roots and Confidence
- Tina grew up in an entrepreneurial family with uncles owning businesses and her mother teaching professional skills.
- She leveraged her knowledge of youth culture to solve marketing challenges despite the stress of business presentations.
From Marketing to Writing Children's Books
- Tina was hired to market books and was encouraged to write one, leading to the creation of the Mackenzie Blue series.
- After years of hard work, she took a six-month sabbatical to recharge creatively before making big career decisions.