038: The Business Model of Certification with Phil M Jones

Dec 13, 2023

Entrepreneur Phil M Jones discusses the power of certification programs and productized curriculum, amplifying sales through word-of-mouth, creating effective distribution channels for intellectual property, and embracing long-term commitment for sustainable growth. He also explores the purpose and impact of his book 'Exactly What to Say' and the importance of tailoring scripts for different industries. Additionally, he highlights the distinction between certified guides and individuals seeking to deepen their understanding of the materials.

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Introduction

00:00 • 6min

Exploring the Book 'Exactly What to Say' and Its Purpose

05:47 • 3min

Deliberate Publishing and Audience Engagement

08:31 • 3min

Exploring Different Industries and Alternative Verticals

11:37 • 4min

Certified Guides and Deepening Understanding

15:13 • 24min

Building a Successful Business: Market Fit, Method, and Enduring Business Models

39:15 • 2min

“You've got to know your work well enough to know that you can give it away and feel at peace with that.” ~ Phil M Jones

In this episode of The Widest Net Podcast, Pam is thrilled to have Phil M Jones, a true entrepreneurial powerhouse, join us! With an impressive track record of founding five multi-million dollar companies, Phil has proven himself as a strategic advisor to some of the biggest brands in the world. His expertise in sales, persuasion, and influence has propelled him to become a best-selling author, with over 2 million copies of his "Exactly" Book Series sold worldwide.

Phil's passion for helping others succeed is evident in his work, as he has impacted over 800 different industries across 59 countries. Now, he's diving into the realm of certification programs and curriculum, empowering entrepreneurs and business owners to expand their reach and make a lasting impact. Prepare to be inspired and gain valuable insights from Phil's wealth of knowledge and experience. Get ready to cast the widest net and achieve sustainable growth with your intellectual property.

Here’s what you can expect from this episode:

Unlock the potential of certification programs and productized curriculum
Amplify sales through the power of word-of-mouth
Create effective distribution channels for intellectual property
Embrace long-term commitment and patience for sustainable growth

Remember we all need each other - life and work is better together.

Resources mentioned in this episode:

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