Cracking the Code: Hatching a Breakfast Empire | Season 11, Vol. 12

In today’s episode of Hospitality Hangout, Michael Schatzberg, “The Restaurant Guy,” and Jimmy Frischling, “The Finance Guy,” are joined by Ricky Richardson, Chief Executive Officer of Eggs Up Grill.

Ricky discusses the brand’s origins and rapid expansion since he took over. He provides background on Eggs Up Grill being started by a third-generation diner operator and becoming a 100% franchised system. Ricky highlights the importance of maintaining a consistent brand culture as they grow through franchising, including implementing a new proprietary digital training platform. He also shares an “untold story” from his international restaurant experience involving an unconventional way to access water during an opening.

Key Takeaways:

(4:54) Ricky provides background on Eggs Up Grill.

(10:42) Involving franchisees in the decision-making process.

(19:39) Consistency in brand experience is critical as Eggs Up Grill expands through franchising.

(20:21) Eggs Up Grill launched a proprietary digital training platform for franchisees.

(26:12) An “untold story” from Ricky’s international experience.

(30:21) Nurturing brand culture through local franchise ownership is vital.

(32:54) Food Service Feud!

Resources:

Toast

Eggs Up Grill

Episode Credits:

• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: Three Cheers Creative

www.thehospitalityhangout.com