739 Mark Brooks: Co-Founder & CEO of Brainiac

Sep 10, 2025

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On this episode of The Kara Goldin Show, we’re joined by Mark Brooks, Co-Founder and CEO of Brainiac — the science-driven snack brand on a mission to close the brain nutrition gap and give families better options that fuel brilliance. With most Americans consuming less than 20% of the Omega-3s and choline needed for optimal brain health, Mark and his team are changing that with kid-favorite snacks powered by the BrainPack®, their proprietary blend designed to support memory, mood, focus, and adaptability.
In our conversation, Mark shares the inspiration behind launching Brainiac, the personal journey he and his Co-Founder Jonathan Wolfson went through as dads that sparked the idea, and how they built the brand alongside pediatricians, neuroscientists, and nutritionists. We dive into the science of brain nutrition, the challenges of educating parents in a crowded food space, and what it takes to grow a mission-driven brand into national distribution at Target, Walmart, Whole Foods, and beyond. He also gives us a behind-the-scenes look at the lessons learned from his time leading Truvia and Thrive, the decision to certify Brainiac as a B Corp, and the future of the brain food category.
Whether you’re a parent, a wellness-focused consumer, or a founder in the CPG space, this episode is filled with insights and inspiration you won’t want to miss. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Mark Brooks and Brainiac:
https://www.instagram.com/brainiacfoods/
https://www.linkedin.com/in/mark-brooks-083a6458/
https://www.linkedin.com/company/brainiacfoods/
https://www.brainiacfoods.com/