The Futur with Chris Do Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400
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Nov 22, 2025 
Jodie Cook, an entrepreneur and AI-driven coaching expert, joins to discuss how creatives can embrace AI. They explore the balance between curiosity and fear surrounding technology, and how AI can remove obstacles like blank-page paralysis. Cook highlights its potential to speed up production and enhance creative capacities. The conversation dives into the ethics of AI use, transparency in creative processes, and the evolving standards of originality. Together, they inspire a proactive approach to adapting AI in creative workflows.
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Use AI To Augment, Not Replace
- Use AI to augment your work so you do more, faster, and better for your team and clients.
- Don't let ethical concerns alone stop you; choose ethical models and adapt.
AI Polarizes The Creative Economy
- AI will polarize creative markets, helping the biggest brands and the lowest-cost producers while squeezing the middle.
- Small agencies must decide: retreat, get acquired, or leverage AI to operate like the big firms.
Make AI Your Research Assistant
- Use AI as a research partner to summarize and tailor large volumes of material to your preferred format.
- Cross-check outputs and direct models toward credible sources you trust to avoid hallucinations.
