How to Buy a Business that Needs You with Jason Condie
May 24, 2022
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Jason Condie, a former Spanish teacher, shares his journey of transitioning from teaching to owning multiple businesses. He talks about finding a business that aligns with your skillset, the importance of focusing on strengths and hiring for weaknesses, and the value of incremental growth. Jason also discusses his expertise in digital marketing and his recent acquisition of a course business.
Acquiring a business that aligns with your unique skill set increases the chances of success.
Finding a motivated seller can lead to acquiring a business at a lower multiple.
Deep dives
Unique Skill Set and Motivated Seller
In this podcast episode, the host Ryan Conde interviews his brother Jason Conde, who recently bought a business. One of the key points discussed is Jason's unique skill set that matched the needs of the business he purchased. The business had been on sale for a while, and Jason's expertise in e-commerce optimization and Facebook ads was crucial to its growth and success. Additionally, the podcast highlights the importance of finding a motivated seller, as Jason was able to acquire the business at a low multiple due to the seller's desire to focus on a new venture. This combination of a unique skill set and a motivated seller contributed to Jason's successful business acquisition.
Career Shift and Digital Marketing Expertise
Jason's background was in Spanish education, and he initially worked as a Spanish teacher. However, he eventually made a career shift into digital marketing and developed expertise in Facebook ads and e-commerce optimization. His experience working with various e-commerce brands and scaling their businesses through paid advertising gave him the confidence and knowledge necessary to evaluate and acquire his own e-commerce business. This highlighted the importance of learning new skills and adapting to changing career opportunities. Jason's story serves as inspiration for those considering a career shift into entrepreneurship or a different field.
Finding the Right Business and Leveraging External Expertise
When searching for a business to acquire, Jason focused on finding a business that needed his specific skill set but didn't require him to handle areas beyond his expertise. He found a course business in the pregnancy and postpartum niche that relied heavily on Pinterest and content marketing. Although he was not familiar with Pinterest, he recognized the potential for growth by leveraging his digital marketing skills. To fill the gaps in his knowledge, Jason hired an expert in Pinterest marketing to handle that aspect of the business. This approach enabled him to focus on his strengths and delegate tasks that were outside of his expertise. Jason's story emphasizes the importance of identifying the areas where you excel and supplementing your weaknesses with external expertise.
Jason Condie went from a 7th grade Spanish teacher to owning multiple businesses in less than 3 years. He just acquired a website and digital course business that needed his skillset.
We dive into... - Complete Career Transformation - Hiring the Whos and NOT learning the Hows - Motivated Sellers - Risk Tolerance - Buying a Business that needs you.