Surf and Sales
S6E3 - Brian Smith - Non Monetary Measures of Success in sales
Jan 27, 2025
Brian Smith, Founder and CEO of Strategy Ladders, shares his visionary insights on scaling organizations beyond just monetary metrics. He discusses innovative strategies that measure success through unconventional means like revenue per follower. Brian emphasizes the vibrant entrepreneurial scene in Mexico City and the importance of authentic relationships in sales. He also reflects on the learning opportunities from failure and the significance of adaptability in business strategies. Tune in for some refreshing perspectives on growth!
43:55
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Quick takeaways
- Prioritizing non-monetary measures of success allows businesses to refine their offerings and enhance client satisfaction beyond immediate financial results.
- Engaging a targeted audience on platforms like LinkedIn is crucial for generating revenue per follower and developing effective marketing strategies.
Deep dives
Revenue Per Follower Insights
The concept of revenue per follower is discussed as a crucial metric for understanding social media effectiveness. It is noted that many users experience a decline in revenue per follower as their follower count increases, particularly beyond 40,000. In contrast, smaller accounts with a well-defined ideal customer profile (ICP) can generate significantly higher revenue per follower. This highlights the importance of focusing on engaging a targeted audience rather than simply chasing a large follower count.
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