In this engaging episode of the Wisenetix Podcast, host Darryl Ayers converses with Cristal Westwood, Director of Marketing at Energy Feeds International. Cristal shares her intriguing journey from corporate giants like Starbucks and 7-Eleven to the dynamic world of marketing in the agriculture sector. Her insights reveal the importance of authenticity, risk-taking, and the transformative power of marketing in shaping a brand’s image. This episode is a must-listen for professionals in the marketing strategies industry, offering valuable lessons from Cristal’s unique career path. Tune in for an enlightening discussion that blends personal growth with professional development in the realm of marketing.

“Content marketing is about pulling people in, not just pushing messages."

What you'll learn:

• (00:00) Highlight
• (00:24) Introduction
• (00:52) Career transition
• (01:40) Corporate culture
• (03:24) Marketing achievements
• (04:44) Website overhaul
• (08:32) Content strategies
• (12:34) Technical content
• (22:44) Final questions
• (25:45) Episode conclusion

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Cristal Westwood, Director of Marketing at Energy Feeds International. Transitioning from corporate giants like Starbucks and 7-Eleven, Cristal brings a unique perspective to agricultural marketing. Her journey illustrates the power of career shifts, embracing authenticity, and redefining success. Join us as Cristal shares insights from her transformative career path.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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