Business Wars Facebook vs Snapchat - Facebook Fights Back | 4
Oct 14, 2019
In September 2015, Snapchat revolutionizes social media with popular face filters, drawing attention from Mark Zuckerberg. Faced with fierce competition, Facebook adopts a new strategy of imitation. As Snapchat gains popularity, shaped by influencer engagement, tensions rise. The rivalry intensifies as Facebook rolls out features like Instagram Stories, threatening Snapchat's market share. With an IPO on the horizon, both platforms scramble to maintain relevance, showcasing a battle where creativity meets corporate strategy in the fast-paced tech landscape.
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Kylie Jenner and Snapchat Lenses
- Kylie Jenner used Snapchat's new lenses feature during Fashion Week.
- Her endorsement launched the app into greater popularity among teens.
Facebook Acquires Masquerade
- Mark Zuckerberg announced Facebook's acquisition of Masquerade, a video filter app similar to Snapchat's lenses.
- Spiegel and Murphy viewed this as another instance of Facebook copying Snapchat.
Project Voldemort
- Spiegel and Murphy created "Project Voldemort" to document Facebook's copying.
- Facebook tried to incentivize influencers to remove Snapchat links from Instagram, even threatening their verification status.