Rogue Startups RS349: Ranking In ChatGPT with Devesh Khanal
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Sep 3, 2025 In this discussion, Devesh Khanal, co-founder of Grow and Convert and expert in conversion optimization, shares insights on navigating the evolving landscape of SEO with large language models like ChatGPT. He debunks myths about LLMs and offers actionable strategies for improving brand visibility in AI-driven searches. The conversation highlights the significance of understanding customer pain points, contrasts bottom-of-funnel and top-of-funnel SEO strategies, and debates the effectiveness of community platforms like Reddit for marketing.
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Prioritize Bottom-Of-Funnel Keywords
- Rank bottom-of-funnel keywords first because they convert far better than broad informational posts.
- Devesh calls this Pain Point SEO and says it yields dramatically higher product conversion rates.
Avoid Tip-Heavy Content First
- Do not prioritize generic top-of-funnel 'tips' posts before high-intent content that targets buyers.
- Focus content on queries that indicate buying intent like product categories and comparisons.
LLMs Preserve Buyer-Intent Traffic
- LLMs tend to send bottom-of-funnel users to brands rather than just answering without citation.
- That behavior preserves product-intent traffic despite AI summaries for informational queries.