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RS349: Ranking In ChatGPT with Devesh Khanal

Rogue Startups

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Mastering Bottom-of-Funnel SEO

This chapter explores bottom-of-funnel SEO strategies essential for businesses to attract customers actively searching for products and services. It contrasts this with top-of-funnel SEO, discussing the impact of AI on content performance and emphasizing the need for targeted approaches that address specific user intents. The conversation includes key insights into keyword strategies and the importance of understanding customer needs, particularly in the B2B sector, to enhance engagement and conversions.

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