Episode 723 | How to Be a Supercommunicator (and Why it Matters as a Bootstrapper) with Charles Duhigg

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Jul 23, 2024

In a captivating discussion with Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, the spotlight is on the art of effective communication for entrepreneurs. Duhigg defines 'supercommunicators' and shares insights on navigating various conversation types. He emphasizes the importance of active listening and offers strategies to build confidence, especially for introverts. The conversation also touches on adapting communication styles across different mediums, ensuring messages resonate in both personal and professional contexts.

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INSIGHT

Super-Communicators

Everyone acts as a super-communicator in certain situations.
These skills can be learned and applied to any conversation.

ADVICE

Identifying Conversation Types

Understand the type of conversation you're having (practical, emotional, or social).
Matching the conversation type improves communication.

ADVICE

Deep Questions

Ask deep questions about values, beliefs, and experiences.
Deep questions reveal the other person's mindset.

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In episode 723, Rob Walling interviews Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, about the significance of effective communication for founders. They discuss practical advice on recognizing different types of conversations, techniques for understanding and transitioning conversations, and how to quickly move past small talk in a conference setting.

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Topics we cover:

2:42 – What’s a “super communicator?”
4:35 – Getting better at being a great communicator
8:10 – Identifying the types of conversations you are having
11:31 – Transitioning between different types of conversations
16:51 – Advice for introverts engaging in deep conversations with new people
22:01 – How to quickly improve small talk
27:22 – Non-verbal communication has slightly different rules

Links from the Show:

MicroConf Connect
Charles Duhigg (@cduhigg) | X
Charles Duhigg’s website
Supercommunicators by Charles Duhigg
The Power of Habit by Charles Duhigg
Smarter, Faster, Better by Charles Duhigg
Crucial Conversations by Joseph Grenny et. al

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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